Tuesday, November 10, 2015

How to Set Up Google Analytics and Webmaster Accounts for Website

Google Analytics is a web tool to track the website audience ( visitor ) based on the different parameters like
  • Geo,
  • Language,
  • Browser,
  • What they are looking,
  • How they are coming to website,
  • How users interact with your site’s content,
  • When they visit your site
  • What keywords were used by visitors in the search engines to get to your website
  • Through which social media channel visitors are getting and etc…...
Moreover it’s a free tool. These statistics will give you enough data to  take further plan of action.  
How to Get Google Analytics Code
Step 1: Need to login http://www.google.com/analytics with your gmail account.
Step 2: You will get the screen like below


Step 3: Now, you need to fill up all the fields like, Account Name, Website Name, Website URL, Industry Category and Reporting Time Zone then click on Get Tracking ID.
Step 4 : Then, you will get the Terms and condition screen as below, select the country and click on I Accept.

Untitled1.png


Step 5: Now, you will get Google Anlaytics Tracking code like below
<script>
 (function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){
 (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),
 m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)
 })(window,document,'script','//www.google-analytics.com/analytics.js','ga');

 ga('create', 'UA-69583933-1', 'auto');
 ga('send', 'pageview');

</script>

Step 6: Add the above script in the header of the Home page without any changes or modifications.

Step 7: After 24 hours your website Google Analytics will work and you can track your audience.


Google Webmastertools

Google Webmastertools helps you to monitor and maintain your website on Google Search Engine, It’s identify the if any issue with your website, Is there any Malwares affected and many more. It’s a free web tool which is used by Marketing Experts, SEO Experts, System Admins etc….

Here is some of the data you will get from Google Webmastertools,
  • Site Messages
  • HTML Improvements
  • Sitelinks
  • Search Queries
  • Links to Your Site
  • Internal Links
  • Manual Actions
  • Index Status
  • Content Keywords
  • Remove URLs
  • Site Errors
  • Fetch as Google
  • Blocked URLs
  • Sitemaps
  • URL Parameters
  • Security Issues and many more


How to Setup Google Webmaster Tool

Step 1: Now, you need to login http://www.google.com/webmastertools with Gmail
Step 2: you will see the screen like below,

Untitled2.png


Step 3: Copy and Paste URL in the box and click on Add Property
Step 4: You will seen the Google Webmastertool different verification methods as like below image,

Untitled3.png


Step 5: Click on Download the HTML Verification file, you will get verification file downloaded
Step 6: Now, please forward that Google Webmastertool verification file to Development team.
Step 7: Apart from these there are Alternative Methods to verify the website, this is the screen of Alternative Methods,

Untitled4.png


Step 8: If you will click on HTML Tag, you will get one HTML code now,
Copy the meta tag, and paste it into your site's home page. It should go in the <head> section, before the first <body> section.

Step 9: Once you uploaded Webmastertool verification file/HTML Code, click on verify.
Step 10: Now has Google Webmastertool Account.
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